November 21, 2024   Winning the Click Wars: Survival Strategies in the Era of Search Decline Imagine a world where traditional search traffic is no longer your main tool. As search engine algorithms evolve and user behaviors shift, it’s not a distant possibility, it's precisely the reality we face. The new focus for users is concise immediate answers over exploratory browsing (which can be time-consuming). Welcome to the era of search decline, where adaptation is no longer optional but a key to survival.  Read more. Bigoted Spam Messages Highlight Ad Tech's Role in Bigotry, Fraud, and Data Leakage Bad actors aren't as sinister as bigotry, but they played a part in the hateful texts sent to marginalized groups after the elections. Data brokers often compile information by harvesting web browsing habits, social media profiles, and commercial activity, merging it with demographic and contact information. Bad actors take advantage of it. Read more. 2024 Recap LinkedIn Live W/ Chris Kane 2024 has been a rollercoaster for ad tech—Google’s antitrust battle, Chrome’s delayed cookie deprecation, the surge of Gen AI, and the growing buzz around data curation. Join us as we unpack it all with Chris Kane, Founder of Jounce Media, on December 18, at 1 PM.  He will share his expert insights on the year’s biggest shifts and surprises. Register now! Top Stories The FTC Casts Shade on Data Clean Room Privacy Promises Data clean rooms (DCRs) are hyped as a privacy-safe alternative to audience targeting, but the FTC isn’t buying it. In a blog post, the FTC says that DCRs "are not rooms, do not clean data, and have complicated implications for user privacy, despite their squeaky-clean name." Read more. Publisher Hedged Gardens Drive Higher Value for Audiences and Advertisers If they manage the next year well, publishers could emerge with more control over their business, stronger relationships with readers, and better deals with advertisers. Success lies in their ability to create hedged gardens, not the logged-in, ubiquitous worlds of Amazon, Google, or Meta, but differentiated by unique content, audiences, and products. Read more. AI Transforms Ad Marketing with Unmatched Creativity and Impact As artificial intelligence reshapes the ad-marketing landscape, it revolutionizes data-driven decision-making, enhances creative processes, and paves the way for predictive analytics. In this article, Christena Garduno, CEO of Media Culture explores how AI's integration drives efficiency and personalization while keeping the human touch at the forefront of meaningful customer interactions. Read more. Upcoming Events Mar. 9-11, 2024 | Publisher Forum: Fort Lauderdale  Aug. 17-19, 2024 | Publisher Forum: Nashville  Nov. 2-4, 2024 | Publisher Forum: Austin  View All Premium Jobs Advertising Designer II Arthrex; Naples, FL Director, Advanced Advertising & Partnerships Nexstar Media Group; New York, NY Assistant Professor of Practice in Advertising Purdue University - Brian Lamb School of Communication; West Lafayette, IN Director of Advertising and Integrated Media College of Charleston; Charleston, SC View All Job Listings Consultant - Joint Advertising, Market Research & Studies (JAMRS) Leidos - Alexandria, VA Adjunct Instructor, Advertising & Design Seton Hall University - South Orange, NJ Assistant Professor of Practice in Advertising - Purdue University Brian Lamb School of Communication - West Lafayette, IN Assistant Professor-Tenure Track, Advertising Suffolk University - Boston, MA Director, Advanced Advertising & Partnerships Nexstar Media Group - New York, NY Advertising Designer II Arthrex - Naples, FL Add A Job Listing | View All