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November 7, 2024 |
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The Downside of Curation |
| Curation might sound like a win-win, but there are hidden costs publishers and advertisers need to consider. Raptive's Ryan Maynard dives into the unspoken downsides of sell-side curation, from inefficiencies in SPO to eroding working media dollars. Read more. |
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DanAds’ 2024 Summit Spotlights AI & Automation |
| DanAds’ Summit 24 was an engaging one-day event packing a large punch of industry experts. Over 180 ad tech professionals gathered to explore strategies for embracing emerging technologies, network, and share best practices. The talks centered around AI, automation, and implementing self-service to enhance growth. Read more. |
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It's the Final Countdown to PubForum Scottsdale |
| Time’s Running Out to Register for PubForum! We're only few days away. Haven't grabbed your pass yet? There’s still time to secure your spot at AdMonsters Publisher Forum Scottsdale. Join top publishers to amplify your reach, elevate your expertise, and grow your career. You won't want to miss the educational sessions, expert speakers, and endless networking opportunities. Register now! |
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| Top Stories |
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Brand safety should not be about throwing up a wall, it should focus on building trust in every corner of the digital media and ad tech ecosystem. Discover seven essential lessons from Brand Safety Summit Day 1, where industry leaders tackled evolving brand safety challenges, from AI-driven brand suitability to merging sustainability with ad performance. Read more. |
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By integrating advanced tools, fostering inclusivity, and leading with integrity, brands, publishers, and platforms pave a path toward a safer, more impactful future. Read on for a roundup of the day’s most impactful sessions, highlighting strategies that can help you balance safety and responsibility. Read more. |
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Building on its mission to create a safer digital advertising ecosystem, HUMAN continues to expand its reach through partnerships. Its latest collaboration with Opera Ads exemplifies a commitment to combating ad fraud globally. Read more. |
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