October 31, 2024   Rethinking Revenue: How Publishers Are Prioritizing UX The digital ad game is changing, and so are user expectations. From The New York Times to Dotdash Meredith, publishers are flipping the script—fewer interruptions, more value. Learn how some publishers put user experience first while still cashing in—and how ad-filtering tech helps them balance revenue and UX. Read more. What the Tragedy of Sewell Setzer III Teaches Publishers About Using AI Chatbots Tragedy struck when teenager Sewell Setzer took his own life, leading some critics of AI to question if a Chatbot is partially responsible. Now, with Character.AI facing a wrongful death lawsuit, how much is Sewell’s death the startup's responsibility? How should publishers using AI chatbots consider this case? Read more. Countdown to PubForum Scottsdale: Nov. 10-12 Time’s running out to register for Publisher Forum Scottsdale! Join us for two-and-a-half days packed with valuable content, peer-led discussions, and impactful networking opportunities. Connect with top ad ops minds, recharge your strategy, and enjoy unique experiences like the Publisher’s Welcome Dinner, Tech Crawl Happy Hour, and unforgettable off-site activities. Don’t miss your chance—secure your spot today! Top Stories AI, CTV and Data Collaboration Paving the Way for What's Next As we move forward, the interplay of AI, CTV, and data collaboration will continue to define many aspects of our future. Embracing these changes is paramount to gaining a competitive edge and unlocking new pathways for consumer engagement and connection. The key lies in adapting to these advancements while remaining vigilant about the ethical implications of technology. Read more. Click, Cancel, Clash: Inside Ad Tech’s Fight Against the FTC’s New Rule The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC) to block its new Click to Cancel rule. Is the FTC "overstepping its authority?" Let's dig into why the industry is pushing back. Read more. Addressing TV Ad Fragmentation with Data Clean Rooms: Insights from Ampersand Data clean rooms emerged as a privacy-enhancing solution for advertisers, allowing valuable audience insights without exposing consumers' PII. We spoke with Ethan Heftman, CRO at Ampersand, about how the company’s unique position in the clean room ecosystem demonstrates how these solutions can bridge the gap between inventory placement and data-driven decision-making. Read more. Upcoming Events Nov. 10-12, 2024 | Publisher Forum: Scottsdale  View All Premium Jobs Senior Manager, Advertising Promotion (Remote) Vertex Pharmaceuticals; Boston, MA Director, Advanced Advertising & Partnerships Nexstar Media Group; New York, NY Assistant Professor in-Residence in Marketing, Advertising, and Public Relations University of Connecticut Department of Communication; Stamford, CT Product Manager Data Science | Advertising Solutions | OTTO Advertising Services (w/m/d) Otto Group; Hamburg, GER View All Job Listings Digital Advertising Sales Account Executive Nexstar Media Group - Salt Lake City, UT 2025 Communication (PR and Advertising) Lecturer/Assistant /Associate Professor Wenzhou-Kean University - Wenzhou, China Assistant Professor in-Residence in Marketing, Advertising, and Public Relations University of Connecticut Department of Communication - Stamford, CT Director, Advanced Advertising & Partnerships Nexstar Media Group - New York, NY 2025 Communication (PR and Advertising) Lecturer/Assistant /Associate Professor Wenzhou-Kean University - Wenzhou, China Senior Manager, Advertising Promotion (Remote) Vertex Pharmaceuticals - Boston, Massachusetts Add A Job Listing | View All