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October 10, 2024 |
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The Unseen Environmental Cost of Digital Advertising and the Push for Sustainability |
| Very few companies are acting on sustainability efforts, despite widespread interest. According to Viant research, 70% of advertisers express interest in sustainability, but only 10% take real steps to implement changes. Viant's Adtricity initiative aims to shift this by rewarding advertisers with renewable energy credits for every dollar spent, helping decarbonize the entire programmatic supply chain. Read more. |
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Are You Ready to Rumble in Scottsdale? |
| Get ready for an epic showdown at AdMonsters Publisher Forum Scottsdale as buy-side and sell-side experts go head-to-head! Therran Oliphant at Flashtalking by MediaOcean, and Britt Begley at TeamSnap, will battle it out, sharing data-driven strategies to maximize value. They'll dive into leveraging TTD SPO, Google Ads/Sandbox, and contextual intelligence to enhance targeting and creative impact. Don't miss this clash of industry leaders. Register now! |
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| Top Stories |
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Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges. Read more. |
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In this engaging conversation with former AdMonsters keynote, Walt Geer, CCO of Innovation North America, VML, we learn about the vision behind his latest venture — BlackWeek. Learn how the conference is shaping up to become the Black Davos, and why it’s more critical than ever to keep DEI in the spotlight. Read more. |
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With publishers facing challenges like third-party cookie deprecation and declining referral traffic, they need answers right now. Take our survey to uncover new audience amplification strategies to drive revenue beyond your website. Read more. |
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