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August 22, 2024 |
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AdLib Media Group and Jounce Media Join Forces To Combat MFA Traffic |
| In an effort to guarantee that advertisers focus their media investments on premium publishers to drive real consumer engagement, AdLib is providing agencies with tools to optimize their digital ad spend by connecting Jounce Media's advanced MFA detection technology to automatically block low-quality traffic. Read more. |
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The Ad Tech Ecosystem Was Never Built for Privacy |
| One thing that Jamie knows to be true is that "the landscape is changing rapidly, and those who fail to adapt will find themselves in precarious positions." By approaching compliance as a partnership between publishers, brands, and consumers, unique publishers can create a more bespoke advertising experience while upholding privacy principles. Read more. |
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Opening Keynote at PubForum Scottsdale: Emry DowningHall |
| Join Emry DowningHall, SVP of Programmatic Revenue & Strategy, at PubForum Scottsdale on November 10-12 for an insightful keynote, "By the Bootstraps: Balancing Organizational & Personal Growth as a Publisher." Emry will share valuable lessons from his experience leading programmatic monetization across multiple businesses. Register now! |
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| Top Stories |
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In her keynote address at Publisher Forum Boston, Claire Atkin, Co-founder and CEO of Check My Ads, called for increased transparency in digital advertising to prevent disinformation, support quality journalism, and help bolster publisher revenue. Read more. |
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Direct mail offers a stable and predictable alternative amidst fluctuating digital ad rates. Unlike digital channels, where ad placements can be unpredictable and subject to rapid rate increases, direct mail provides a consistent and reliable medium. This channel's ability to lock in rates and deliver stable results makes it an attractive option for brands looking to diversify their advertising strategy. Read more. |
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This new era of journalism is sticky for publishers. They are currently faced with revenue loss, layoffs, and much more since tech giants are prioritizing clicks over quality content. To stay afloat, publishers continue to focus on diversifying their revenue streams. From launching e-commerce platforms to fostering vibrant online communities, they are rethinking their strategies to build stronger, more direct relationships with their audiences. Read more. |
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