January 16, 2025
 
Ad Tech CES 2025: AI, Everywhere, All At Once
CES 2025 showcased AI as one of the  major driving forces behind ad tech’s evolution. As we delve into the key takeaways from CES 2025, it's evident that ad tech is going through a significant transformation, but the industry is no stranger to change. We spoke with industry experts who attended CES, and here's what they had to say. Read more.
What Does Retail Media Have in Store for 2025?
Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Discover how clean rooms, creator partnerships, and omnichannel strategies will shape the industry’s next phase. Read more.
Sell Side Summit Keynote: Stefani Estes
Keynote Spotlight: "Think Like a Buyer: The ROI Roadmap for 2025." Step into the buyer's mindset with Stefani Estes, Chief Media Officer at Goodway Group, as she unpacks the playbook for thriving in a privacy-first, AI-driven, and transparency-focused ad ecosystem. Discover how sellers can evolve from delivering impressions to driving measurable results that buyers demand. You won't want to miss this at the Sell Side Summit, March 9-11. Register now!
Top Stories
Ad tech is on the cusp of a major shift. With identity-based tracking under increasing scrutiny and consumers demanding more privacy, the industry is primed for fresh ideas—and Kerel Cooper is leading the charge. As GumGum’s newly minted CMO, he unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Read more.
Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024? We’re talking curated deals, cookieless targeting, and AI-powered strategies. Our publisher speakers packed these sessions with game-changing insights. Read more.
Programmatic has reigned supreme in an advertising ecosystem guided by the principle of reaching scale. But in a cookieless world, direct deals are making a strong comeback.  And,  automation is key to direct deal’s success. Learn how Tripadvisor leverages self-service tools to grow revenue while going green. Read more.
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