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April 6, 2023 |
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Gen Z: The Intersectional Generation and the Future of Digital Media |
| As Gen Z matriculates in age and begins to gain more spending power, businesses must consider them as a legitimate consumer base and massive asset. Businesses must understand which platforms best reach Gen Z, and what makes them a unique audience. But most importantly, they must learn how to build a system of trust with that audience. Read more. |
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Solving the Long-tail's Addressability Issue |
| The lack of addressability on long-tail sites presents a significant challenge for advertisers seeking to reach specific audiences without access to the data they need to target them effectively. Publishers on long-tail sites face several challenges related to addressability, including the difficulty of attracting advertisers to their sites due to the lack of addressable data, lower advertising rates, and data privacy regulation challenges. Read more. |
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AdMonsters Ops: Full Agenda Announced! |
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AdMonsters Ops is moving full steam ahead with the full agenda announced! Make sure you bring your team to the Metropolitan Pavilion in NYC on June 5-6 as we discuss all things advertising. Monday starts with half-day workshops: You pick Data & Identity or Leading Through Change. Tuesday's full-day program has mix & match sessions for everyone in Digital Advertising: Ops, Sales, Analytics, Product, Client Services, and Executive Leadership. Register Now!
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| Top Stories |
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Sheryl Daija launched BRIDGE in April 2022 with a board of 13 founding member companies, and it has rapidly grown to upwards of 25. The board's composition is a deliberate convergence of leaders in diversity, marketing, and business from companies including Campbell's, Condè Nast, Discover Financial, H&R Block, IBM, iHeartMedia, Indeed, Sephora, and Unilever. Read more. |
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During AdMonsters’ March 29 webinar, “Consent-Based Advertising: How You Can Automatically Build Audience Trust,” OneTrust’s Strategic Solutions Engineer, Arshdeep Sood, explained why trust is crucial to building a relationship with your audience, how to keep abreast of the changes in privacy regulations, and why first-party data is nothing to be concerned about. Read more. |
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What does the future hold for commerce media? That’s the question Eric Brackmann, Head of Commerce Media, Koddi, addressed at this month’s PubForum Miami. He walked attendees through the definition of commerce media, why it’s important to learn how this sector is evolving, and how to embrace all commerce media has to offer publishers. Read more. |
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| Upcoming Events |
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- Jun. 5-6, 2023 | AdMonsters OPs
- Jun. 6, 2023 | Top Women Gala
- Aug. 6-9, 2023 | Publisher Forum: Coronado Island
- Nov. 5-8, 2023 | Publisher Forum: New Orleans
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| Premium Jobs |
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| Job Listings |
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- Advertising Account Executive
Comcast - Grand Rapids,
- Campus Graduate - 2023 Global Advertising and Brand Management Internship
Amex - New York, NY
- Executive Director, Strategic Planning - Comcast Advertising
Comcast - Philadelphia,
- Principal Communications Compliance Analyst, Advertising Regulation
FINRA - Rockville, MD
- Communications Compliance Analyst, Advertising Regulation
FINRA - Rockville, MD
- Associate Director, Regulatory Affairs Advertising Promotion (Remote)
Vertex Pharmaceuticals - Boston, Massachusetts
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