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February 2, 2023 |
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What Is Identity Resolution, And How Does It Impact Publishers? |
Identity resolution is recognizing a unique user — regardless of channel or device — to create a persistent and privacy compliant unified profile. Identity resolution often happens in real-time, when a person visits a website or app to enable targeting or personalization. However, identity resolution can also occur in an offline environment, such as building user journeys, where touchpoints or interactions are unified and tied to an individual for attribution. Read more. |
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Publisher Forum Miami Agenda Announced |
I invite you to check out the Publisher Forum Miami agenda. It's 3 days worth of keynotes, breakouts and small-group topics to propel your team and your career forward. Now is the time to learn new tools and strategies to drive more revenue from your existing channels and find new revenue streams to explore. From a keynote address led by The Minority Report Podcast on "Developing a Leadership Career in Digital Media and Ad Tech to sessions on retail media, there is a lot of ad tech knowledge to soak up. Read more. |
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Top Stories |
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Ben Guez, Enterprise Sales, Americas, Kevel, takes a deep dive into 5 first-party data strategies that publishers should consider adopting in 2023, including user registration, expanded interest level registrations, SSO (Single Sign On), event-based tracking and analytics, and surveys and polls. Read more. |
In AdMonsters’ Jan. 25, 2023 webinar, “How PMC Drives Value for Advertisers,” we spoke with Brett Goverman, Head of Data Strategy, PMC, and Brendan Farrell, Manager, Customer Success, North America, Permutive. We discussed making the most of your first-party data, why campaigns using first-party data perform better, and how to uncover revenue insights to power more strategic partnerships with buyers. Read more. |
Many have wondered whether the recent focus on data privacy within advertising will continue. We expect that trend to continue in light of the pace of change which has made compliance a moving target in terms of what regulators consider sufficient. With that in mind and Data Privacy Day 2023 now here, I wanted to talk about which privacy trends you should keep an eye on in 2023. Read more. |
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Upcoming Events |
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- Mar. 12-15, 2023 | Publisher Forum Miami
- Jun. 7-8, 2023 | OPs NY
- Aug. 6-9, 2023 | Publisher Forum Coronado Island
- Nov. 5-8, 2023 | Publisher Forum New Orleans
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Premium Jobs |
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Job Listings |
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- Manager, RA US Advertising and Promotion
AbbVie Inc - Lake County, IL
- Director, Global Creative Advertising
Lionsgate - Santa Monica, CA
- Director, Creative Advertising
Lionsgate - Santa Monica, CA
- Advertising Account Executive - Graham Media Group
WJXT - Jacksonville, FL
- Associate Director, Global Regulatory Affairs Advertising and Promotion
Merck - North Wales, PA
- Qualified Supervisor Marketing and Advertising Review
Wells Fargo - RALEIGH, NC
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