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February 5, 2021 |
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Third-party Tracking Got Advertisers Deep Into Debt; Now It’s Time to Repay |
| Ad platforms spent the 2010’s rapidly innovating new ways to target, personalize, and measure advertising, largely based on third-party (3P) tracking. Money poured in from advertisers and agencies looking to shed the waste and uncertainty of traditional media and optimize campaigns right down to the user level. And today, digital marketing and advertising are running out of easy answers to old problems. Isn't it time we build genuinely durable solutions to our myriad industry-wide challenges? Read more. |
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What Can Ad Tech Do About Reach and Message Frequency in CTV and OTT? |
| Now, with the rapid migration of audiences to CTV platforms just as CTV paid and ad-supported channels have exploded on the scene in 2020, both viewers and advertisers are further challenged. Here are some of the latest developments with reach and message frequency in CTV and OTT, as well as some insight into what ad tech could be doing to solve these challenges: Read more. |
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Announcing PubForum Virtual March 30-31 |
| We're excited to announce that our spring Publisher Forum will be Virtual: March 30-31, 2021. Each aspect of a Publisher Forum will be transformed for the digital environment: Keynotes and breakouts, small-group workshops, 1-to-1 matchmaking, even virtual activities and happy hours. The AdMonsters team is hard at work producing a 2021 virtual event that will continue to connect and educate you. To keep AdMonsters events accessible, complimentary tickets are available for the first 1000 qualified, vetted Advertising & Rev Ops professionals who apply for event registration. Register now. |
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| Top Stories |
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Google recently released plans for replacing the third-party tracking cookie with FLOC. And on January 22, 2021, they announced plans for its “First Locally Executed Decision over Groups Experiment”—or FLEDGE for short—as a means for operationalizing TURTLEDOVE. TURTLEDOVE is a part of Google's Privacy Sandbox proposals that will help advertisers to conduct retargeting and behaviorally-targeted campaigns in a privacy-compliant way. Read more. |
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Now that ad spend is starting to pick back up, sellers and buyers have an eye toward the future. What will happen when the cookie crumbles? What will take its place? What will become of mobile attribution? Will OTT and CTV continue to rise? Oh, so many questions. Well, here's a collection of predictions we put together from a few ad tech executives who wanted to share their vision for how things might shake out in 2021. Read more. |
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There was a 724% increase in malware incidents in programmatic environments since 2014, according to The Media Trust's 2020 malvertising trends report. This, despite the many advancements with malware-slaying tools on the market to clean up all of this mess. What's worse, scammers have gotten pretty sneaky sis. They're ditching redirects in favor of old-school clickbait. And the pesky buggers have also gotten pretty sophisticated about how they make sure their malware is undetectable with cloaking tactics. Read more. |
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