 |
December 3, 2020 |
|
| |
 |
Pubs Want More Financial Assurances From SSPs |
| As we move closer to the end of Q4, pubs are experiencing a rebound of sorts but it hasn't halted their concerns about payments. Pubs are looking for assurances (and insurance) from their SSP partners that they won’t be left holding the bag when a default happens along the chain linking the relationship between buyers and sellers. Read more. |
|
 |
Signaling a Change for Publisher Brand Safety Tools |
| Balance is an important part of being a trusted news brand. But how do you keep your balance when you find yourself reporting from the center of the Hong Kong protests and months of unrest? South China Morning Post decided to develop a tool that read the headlines of every article they wrote and those of our contemporaries too. The aim would be to see if the perceived sentiment was more or less negative than our cohort. Read more. |
|
 |
What Is CryptoRTB? |
| We chatted with AdLedger's Executive Director, Christiana Cacciapuoti, to learn more about the problems that CryptoRTB solves in the supply chain, how it benefits both sellers and buyers, how it differs from ads.cert, and the results of tests using the protocol that prove that blockchain-based solutions can accommodate the speed and scale of ad tech. Read more. |
|
|
|
 |
| Top Stories |
|
|
Visitor Relationship Management presents an opportunity for quality publishers to stop thinking in vertical, siloed ways about competing adtech, data, privacy and audience fiefdoms and priorities. Instead, VRM is a horizontal approach to thinking about the visitor relationship, revenue and experience. Read more. |
|
COVID-19 revenue losses have been extensive, prompting massive furloughs and layoffs, but on the road to recovery, publishers will be looking for ways to keep costs low without further reducing staff. Understanding when to use automation by leveraging available technology to handle repetitive and routine tasks is an effective way to build a more scalable and sustainable operation. Read more. |
|
If you’ve recovered from your disenchantment following the release of the Department of Justice’s antitrust suit against Google, GOOD NEWS! The Wall Street Journal reports that federal and state authorities are preparing to file as many as four (!!!) more antitrust suits against Google or Facebook by the end of January. Read more. |
|
|
|
 |
|
|
|
