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August 6, 2020 |
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California in Chaos: 3 Things You Need to Know |
| It’s August, which means that the California Consumer Privacy Act (CCPA) is officially in effect and enforceable. However, there are still more questions than answers, and the chaos will likely continue for the next year or two. It's a good thing that Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations at Loeb & Loeb is on hand to let us all know the three most important things we should be thinking about to stay on top of CCPA. Read more. |
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What Is Traffic Shaping? |
| Using machine learning for better traffic shaping can mean huge strides forward for healthier ad operations, the future of the programmatic ecosystem and two-sided bid optimization. But, traffic shaping itself needs to be well understood and approached in a meaningful way to achieve its full potential. We sat down with Benjamin Hansz, Vice President Strategy for Simplaex’s Rivr, to learn everything about traffic shaping. Read more. |
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Over 1000 People Have Registered For Publisher Forum Virtual—What About You? |
| Publisher Forum Virtual, August 25-26, is a two-day conference for digital media and revenue ops leaders featuring keynotes by Walter Geer III, SVP, Group Creative Director, Digital Experience + Innovation, TBWA\WorldHealth and Christine Maguire, VP, Global Advertising Revenue, TripAdvisor. We also have sessions on CCPA, the cookieless future, CTV, security gaps, UX, and conversations about diversity and inclusion in digital media, advertising and ad tech, plus so much more. There are even happy hours and activities. Register now! |
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| Top Stories |
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The CPRA proposes significant amendments to the CCPA, with many of the proposed rules bearing similarity with those of the European Union’s General Data Protection Regulation (GDPR). While there are many areas of the CCPA that would be updated, here Serafin Lion Engel, CEO of Datawallet, focuses on the amendments specifically important to the online advertising ecosystem, as the CPRA introduces rules meant to address the current ambiguity surrounding AdTech and Real-Time-Bidding (RTB). Read more. |
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With Google’s end-of-May announcement that they will be using Google Pagespeed Insights metrics as a major part of search engine rankings a few months from now, publishers are suddenly scrutinizing page performance—and worried about how ads affect their metrics. Playwire's Nick Branstator explains how to get your ad tech healthy and ready. Read more. |
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Led by the ANA’s Bill Tucker as Executive Director, the Partnership for Responsible Addressable Media, a superpower ad industry conglomerate—including leading advertising trade associations, brands, agencies, pubs and adtech companies—has banded together in Voltron-like fashion to challenge Google and Apple in their quest to limit cross-site and cross-device tracking in the name of privacy. Read more. |
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