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March 20, 2020 |
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PubForum Video: Keynote Jamie Gutfreund, Special Advisor at SuperAwesome |
| 50th Publisher Forum Keynote Jamie Gutfreund came to AdMonsters with an interesting idea—she's currently a special advisor for SuperAwesome, which specializes in "kidtech" that enables brands to safely engage with younger audiences... You know, the ones that publishers have to be super cautious about targeting and collecting data from lest they run astray of COPPA. Why not examine how brands are engaging with younger audiences to understand how to best reach and message the next generation of adults while also reconsidering our current practices so that they're both more respectful and valuable to consumers? This could be a great way to rebuild the trust between advertisers and publishers that has been frayed over the years. Read more. |
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How is the Novel Coronavirus (Covid-19) Impacting Digital Media and Advertising? |
| In AdMonsters new weekly newsletter, The Wrapper, we summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. Since the global Coronavirus pandemic hit, we've been covering news about how it's impacting digital media and advertising, which includes ad ops, rev ops and ad tech. And, it's not all doom and gloom either. Read more. |
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What Are the Best Practices for Using Attention Metrics? |
| While attention has always underpinned advertising, the rising popularity of attention metrics is a recent phenomenon in digital advertising. Attention Metrics refer to a set of data that can be used to approximate consumer attention to both media placements and creative. These metrics range from loose proxies like viewability to more precise measures like lab or panel-based eye-tracking that record actual gaze and focus. Given the variability of precision and scale of attention metrics, here are a few best practices to keep in mind. Read more. |
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Part I of our overview of Reach and Frequency in the emerging Digital T/V landscape will cover the basics of the media planning and buying formula that has served as a key analytical tool even before television converged with digital video to become T/V (Television/Video). We'll also look closely at some of the advertising challenges affecting both consumers and advertisers. Read more. |
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After years of playing guessing games about the competitive strengths and weaknesses of their direct-sold advertising, publishers now have a way to compare their individual performance against others in the industry with Ad-Juster's FlowIQ Benchmark solution. We spoke with Dan Lawton, Ad-Juster's CMO & CBDO, to learn more about how FlowIQ can help publishers access higher revenues. Read more. |
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Back in 2018, there was a lot of hype about blockchain saving advertising and Senior Editor Lynne d Johnson was riding the wave—high. Now that the hype is over, there are actually quite a few projects proving every day that blockchain and related technologies like cryptography and permissioned ledgers can actually bring more efficiency and transparency to the advertising ecosystem. We caught up with seven blockchain for advertising advocates—from Brave, Lucidity, Amino Payments, NYIAX, AdEx Network, AdLedger and Parsec—to get a grip on reality in 2020. Read more. |
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