 |
May 2, 2019 |
|
| |
 |
Data Is Biggest Star at Hulu NewFront |
| As industry players are pondering the usefulness of the upfront in the digital age and digital publishers are bowing out of the NewFronts, Hulu pretty much gave a master class in how to do it right. The presentation was quite an inside look at the potential—or perhaps the fast-approaching future—of connected TV. Read more. |
|
 |
What is a CDP? Learn More at OpsNY |
| CDP might sound like another martech or adtech acronym that will make its way into obscurity, but in a post-GDPR world where first-party relationships will be vital to survival, the Consumer Data Platform (CDP) is the ultimate tool for true consumer identity resolution. During his presentation, “All You Need Is CDP,” at OpsNY, Jonathan Mendez, Partner, Products & Data at Arkle Advisors, will dive into why the CDP is a groundbreaking technology and how it will shift the very fabric of advertising. But in the meantime, we've got you covered on the basics. Read more. |
|
 |
AdMonsters NYC Meetup: Internal Affairs—Partnering With Other Departments |
| While it may seem like all departments within a publisher are scrambling to meet their own—sometimes conflicting—goals, in the end, everyone is on the same team, cares about the success of the company, and wants to go home with a bigger paycheck. There is no team that can operate in a silo, especially not the revenue department. During this special meetup panel, a group of publisher revenue professionals will discuss best practices in cementing relationships between departments and the many benefits of being the bridge-builder in a media operation. Register now. |
|
|
|
 |
| Top Stories |
|
|
5G, the supercharged fifth-generation of cellular wireless, is being touted as the next best thing since, well, since true 4G (because LTE really isn’t 4G after all, is it?). It will be the Hennessy Venom GT, which reaches up to 270 mph (or if you prefer a comic book reference, let’s try the Silver Surfer) of the mobile internet, promising to accelerate advancements in AI, blockchain, IOT and AR and VR, just to name a few. The reduced latency alone will speed up adoption of these technologies by consumers and businesses alike. But overall, 5G’s impact on digital media advertising is being watched closely with a side eye. Read more. |
|
While instinct might lead you to recruit people for ad ops who possess above average technical skills, most ad ops professionals—who have been in the game for a long time—will tell you that hiring for soft skills is equally, if not more important, than technical skill requirements. The right people for ad ops have a diverse skill set because they have to be both tactical and strategic—with the ability to enter data into a Google spreadsheet as well as make a presentation to the C Suite about how the latest privacy concerns might impact revenue. Read more. |
|
The 2018 North American Publisher Salary Survey was enlightening while also surprisingly heartening—despite far-reaching dread about industry consolidation and the effect of data privacy regulations, respondents were quite upbeat about their job prospects, current roles, and the growth of their revenue teams. But does the same hold for 2019, especially when media layoffs dominated the news? You tell us—fill out the survey today. Read more. |
|
|
|
 |
|
|
|
