Direct sales are on the rise—which is great news! It’s just that orders are somehow becoming even more complicated, crossing a seemingly endless river of channels. Publishers need as much automation as possible in their workflows, and the tools are up to the task—particularly tighter integrations with advertiser planning and buying platforms. Aligning your tech with your organization’s prerogatives while trying to maximize yield requires deft strategic vision, and Operative and Mediaocean are here to help you form that.
1/ How technology, such as strong integrations with buy-side tools, can better facilitate direct sales management.
2/ Straightforward steps to increase efficiencies in your workflows, despite complex orders.
3/ How to deliver your advertisers high-value RFPs from the get-go.
4/ How an overall automated digital direct sales program should operate.
In this follow up video to the AdMonsters’ Webinar: Automating the Digital Direct Sale, Mediaocean’s Director, Product Management, Melissa Le and Operative’s Senior Director, Product, Derek Metz walk through a demo of the integration of Prisma and Operative.One to transmit an RFP to order process via the Operative Connect Platform, starting from the buy side and walking through the entire process. This demonstration highlights some additional functionalities that weren’t originally displayed in the webinar.