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RTB

You may hear a lot these days (particularly on a header-cheerleading site like this one) about the ad-server waterfall being vanquished like some fairy-tale villain. Well, it’s not entirely gone, and...
Yield management is a slippery topic to explain, and even more complicated in practice. Rather than explain how it works, it’s probably more helpful to explain what it does. Well… what it’s supposed...
We’ve written a bit in 2016 about visual monetization, and how much the marketplace has matured through smarter technology and growing interest and attention from publishers. There are factors we can...
Match every impression with the channel likely to garner the most revenue – seems like the stuff of operational daydreams, but I’m not going to tell you to snap out of it. Such dynamic inventory...
First-party data is oil of the digital media landscape. While all kinds of publishers can claim it, the refinement process, not the drilling, makes the big bucks. Fortunately, technology has...
It’s hard enough overseeing the ad operations tech stack and processes of one publisher; imagine juggling multiple publishers. But that’s exactly the mission companies like Outsourced Ad Ops (OAO)...
Apr 22, 2014 RTB Gavin Dunaway
“We think standards should be dead; standards have held back the industry for years,” says ReactX CEO Chip Meyers. “Thank goodness the leaderboard and skyscraper are finally going to the grave –...
At its San Francisco summit earlier this year, AppNexus used a slide chock full of poker chips to announce the technology platform was going "all in" on mobile. A gambling reference was an...
It’s a weird time for the cookie. Villainized by privacy advocates and the media, the itty bitty sticky bits of data seem to be more popular than ever when it comes to digital ad targeting and...
Ad tech aficianado Volker Ballueder recently recapped our latest European Publisher Forum from his point of view. Here's what he had to say on some of the conference's burning issues and hot topics,...
This interview was republished, courtesy of Xcede.Peter Yardley-Jones is the current Head of Advertising Operations for zeebox in the United Kingdom. Here's what he had to say on the future of second...
UDID was a problem. First off, the 40-digit alphanumeric codes giving unique identifiers to Apple mobile devices based on hardware details had no consumer opt-out functionality – no blocking,...
Calling 2013 a big inflection point for the space, Xaxis VP of Product Development Christina Beaumier proclaimed: “TV advertisers no longer think of digital video as a red-headed stepchild.”At...
How will the centralization of a publisher's ad technology help prepare for emerging trends in Programmatic Premium, content valuation and ultimately help a publisher be more successful? Sam Cox, VP...
It is not a new technique, but technological advances such as Real-Time Bidding (RTB), Data Management Platforms (DMPs) and innovative look-a-like algorithms have transformed audience extension into...
Twitter Opens Up to New EraHas Twitter hopped on the Facebook train? Well, with the release of its own advertising API earlier this week, it may seem like it to some. The much-anticipated API program...
Starting the Year in Full GearIt’s been another exciting week for the AdMonsters team. The year’s first Publisher Forum in Sonoma is officially sold out. And, with around 150 confirmed participants...
The Weather Outside is Frightful, but Sonoma Is So DelightfulAnd we’ll be letting it flow rather than letting it snow! The cold temperatures of Silicon Alley have much of the AdMonsters team huddled...
Trading desks should not be built and operated with a one-size-fits-all mentality – Christine Peterson, US Group Director at MRY, argues that too many agencies over-automate a tool that needs to be...
“We routinely sell out our site inventory,” a senior ad ops professional tells us. “Our value proposition is our audience, which our advertisers can still reach – just on different properties across...
Real-time bidding and programmatic help streamline the ad-buying experience on both the buying and selling sides; but, when you sell ads on an impression-by-impression basis in a matter of...
It’s a common adage in retail (brick and mortar as well as digital) that the customer doesn’t cease to exist once he/she leaves the store. The same logic applies to digital publishing: when someone...
A number of partners I’ve been working with have mentioned casually that they are experimenting with creating a marketplace in their adserver by collapsing the prioritization settings. For a lot of...
It's time to say good-bye and good riddance to the CPM, according to Ad Age's Konrad Feldman, who says that as real-time bidding (RTB) becomes a digital advertising mainstay, the focus should turn to...
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