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Private Marketplace

A private marketplace is an invite-only programmatic auction. A publisher sets aside certain inventory, or a group of publishers pool inventory they’ve set aside, and grants approval to certain...
As with programmatic display, the earliest inroads into programmatic video were set up to give the buyer the right of way in certain key matters. Private exchanges initially left valuable inventory...
Viva la header revolution! Header tags have been a blessing for virtually every player in digital advertising. As publishers note a boom in CPMs, advertisers are finally getting better ideas of...
Instead of diving head-first into the programmatic morass, Hearst plotted the best way to incorporate programmatic efficiencies while realizing the great value of its first-party audience data. Vice...
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