Everything about
Ad Server

The rendered ad future just got a bit more nuanced following proposals for new measurement standards from the IAB and MRC.During the Austin Publisher Forum in August 2016, a swath of ops...
Read the latest developments in impression counting—the "begin-to-render" movement—here. (1/5/2017)Chatter about discrepancies can always be made out during a Publisher Forum, but for latest...
Match every impression with the channel likely to garner the most revenue – seems like the stuff of operational daydreams, but I’m not going to tell you to snap out of it. Such dynamic inventory...
Workflow can be the bane of ops' existence. The order’s journey from sales to ops to inventory and other stops can be a perilous one full of treacherous platform crossings and other hazards – it can...
Editor's Note: Emry DowningHall, Director of StudyBreak Media, will be leading a larger discussion on "tagless" solutions at AdMonsters Publisher Forum in Sonoma from March 1-4. He kindly allowed us...
“The good thing is that we are on a vendor stack,” commented Ricardo Collison, VP of Revenue Platforms for CBSi. “The bad thing is that we are on a vendor stack.”A digital totem pole built out of a...
“This industry is literally 20 years old,” comments Michael Alania, EVP at Outsourced Ad Ops and witness to the at-times insanely rapid evolution of digital advertising and the operations role at its...
It’s hard enough overseeing the ad operations tech stack and processes of one publisher; imagine juggling multiple publishers. But that’s exactly the mission companies like Outsourced Ad Ops (OAO)...
Improbably, this is going to be about American literature and advertising operations. Typically, most people think the only connection between these two things is that people who get a degree in the...
December is upon us and everyone is scrambling to either hit or exceed revenue goals for the year. Unfortunately for many publishers, one thing is working against you: declines in traffic. It seems...
In Madrona's last post at AdMonsters, we highlighted how you can set up Salesforce to forecast media sales. This article builds on that approach and adds a technique to blend data from the ad server...
Yesterday at the AdMonsters Publisher Forum in Palm Springs, Google gave us a peek into DoubleClick for Publishers (DFP) Optimization, new technology to "supercharge" the value of both premium and...
Catch the AdMonsters Professional Services (APS) team at AdMonsters' flagship event, the Publisher Forum in Palm Springs on March 4-7. Book some time with APS to discuss your latest projects and how...
Business analytics specialist SAS has acquired ad-serving platform aiMatch, with plans to combine the companies' technologies to provide online publishers with a holistic system for managing and...
At OPS Markets London on Thursday, Feb. 9, Sean Harvey, Business Product Manager for Google DoubleClick, will speak toward the "Audience Opportunity," or how the sell-side can get a leg up in...
  We’ve talked about the Three Pillars of Success (People, Process and Technology) at a high-level, and discussed the details of People and Process, and now need to address everyone’s favorite,...
Jan 17, 2012 Ad Server Maria Tucker
AdExchanger taps ad ops leaders to ask one question: "What's your take on trends you're seeing with discrepancies in ad delivery reporting today?"Check out responses from Mitch Weinstein, SVP,...
 How many of you work for a company that utilizes Salesforce.com? Its adoption is really quite large in sales and marketing departments. The functionality is quite robust for managing sales,...
 Several months ago, the AdMonsters Professional Services team started a series on the Three Pillars of Success and outlined how People, Process and Technology must all be present to support and...
aiMatch makes it easier for sales teams to identify products and inventory mixes — so they can spend more time selling RALEIGH, NC – October 25, 2010 — aiMatch announced today that its comprehensive...
Oct 22, 2010 Ad Server Super Admin
ADOTAS – On the heels of the launch of its Operative.One platform for connecting the demand and supply sides, Operative acquired Solbright, which develops software assisting publishers in managing...
Premier photo and video sharing site leverages advertising intelligence to maximize online inventoryRALEIGH, NC – OCTOBER 13, 2010 – aiMatch announced today that Photobucket has selected its...
Oct 4, 2010 Ad Server Super Admin
ADOTAS – Let’s examine the possible evolution of these two new functions of ad servers we discussed on Friday: The ad media exchange feature’s future is discussed in length in Tim Cadogan’s article “...
Tag implementation and management is a major headache for 99% of digital marketers, and 36% have experienced problems with webpages or entire websites, thanks to tagging issues.  This is the finding...
Sep 27, 2010 Ad Server J Zilberbrand
On Thurs, Sept. 30th at 3 pm, OpenX Chief Technology Officer John Linden will address the AdMonsters OPS conference in a session entitled, The Power of Revenue Serving.  Learn more here.He’ll...
Rocket Fuel