Content tagged with Playbook

Blog post

It is not a new technique, but technological advances such as Real-Time Bidding (RTB), Data Management Platforms (DMPs) and innovative look-a-like algorithms have transformed audience extension into an impressive revenue opportunity.

With the swift and continuing evolution of ad operations, the challenges publishers face when evaluating their capabilities abound. Informed decisions on how and where to invest time, money, resources and manpower are often overshadowed by 'gut-feeling' decisions as publishers feel the pressure to maintain a competitive stride.

The 2013 edition of the AdMonsters Salary Survey is here! The survey explores over 30 data points on ad operations roles within publishers, agencies, networks and solutions companies from over 310 respondents around the world, and provides data on salaries by position, seniority, geographic area, number of reports, as well as historical trends and other key findings. 

There are few topics getting digital publishers chattering right now quite like header bidding.

Rocket Fuel