From Viewable to Engagement: Meeting the Mobile Challenge

Viewability provided the buzz for display advertising in 2012, but form and format will drive viewability in mobile. The challenge for the growing mobile market will be around optimizing, tracking, and measuring engagement. How can publishers take advantage of this growing market opportunity? What unique challenges will confront operational teams? How can sales teams prepare? Join us as we discuss mobile advertising’s potential and pitfalls, and the impact on publisher differentiation and revenue.