Unleashing the Power of Your DMP

As an early adopter of data management platform technology, Seeking Alpha has had plenty of time to learn the ins and outs of the tool – and Director of Sales Operations Mia Nolan in particular has become quite skilled in her using the DMP for a variety of initiatives. During this half-group session, she’ll go beyond the basics and share some of the innovative ways DMPs can be employed, including expanding the advertiser base via a better understanding of your site’s audience.