Third Party Data Providers: selection, integration & evaluation
June 17, 2010—5:15 pm
Jennifer Witt
Director of North American Ad Operations
Adconion Media Group
Third Party Data Providers: selection, integration & evaluation
As the online ad market evolves into an audience based economy, data is at the core of that change. For networks that work with third party data providers, picking the right partner and successful integration is critical. This presentation will walk through the decisions network Ad Ops teams must make to achieve revenue success.
Jennifer Witt is the Director of North American Advertising Operations for Adconion Media Group. Jennifer and her team maintain all trafficking and business intelligence for Adconion’s Audience Network and the Joost Video Content Network. With JVN’s debut at #2 on Comscore Video Metrix, 2010 has been a banner year for her team, allowing it to double in size. Before joining Adconion, Jennifer held analytical roles at Fox Interactive Media and Move.com. She has a BS in Economics from the University of Oregon and recently relocated from Adconion’s Santa Monica office to their New York City office to localize ad operations.