Tablet Advertising: Overcoming Obstacles Through Collaboration

When the iPad was first introduced in 2010, the device unlocked new opportunities for advertisers to reach consumers. Yet, three years later, ads made for TV and online video are being served on a device that’s capabilities allow for a much richer experience. That’s why The Pool, VivaKi’s team dedicated to unlocking ad solutions through collaboration, brought together 26 advertisers and publishers–to find the optimal ad units for tablets. In this fireside chat, hear first-hand about obstacles the team faced during its field trial phase of research and what they learned along the way.