State of the Multiscreen Union

The concept has been discussed for decades, but the proliferation of mobile devices is making interactive TV a reality. According to recent Nielsen research, 88% of tablet owners and 86% of smartphone owners used their devices at least once while watching television – this represents a fresh opportunity to deliver customized marketing and entertainment experiences to engaged consumers. Using case studies illustrating how multiscreen deployments can socially activate consumers, Evan Krauss, EVP of Advertising Sales at Shazam, will illuminate the benefits for consumers, content producers and marketers.