Sponsor Session: DoubleClick – Learn from Your Competitors’ Mistakes: What Not to Do in Yield Management
September 30, 2010—3:00 pm
About the Sponsor
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers.
About the Session
Today it’s more important than ever to have a keen understanding of how, exactly, your ad inventory is presented to advertisers and agencies for potential purchase. In this session, DoubleClick Ad Exchange Product Manager Scott Spencer will walk through best practices and specific examples for booking line items in ways that can dramatically impact what advertisers are willing to pay. Mr. Spencer will equip participants with practical knowledge for getting the most out of their yield management strategy — and for managing remnant without getting yelled at by the boss.
About the Speaker
Scott Spencer is the Group Product Manager for the DoubleClick Ad Exchange. With over ten years experience in developing solutions for buyers and sellers, Scott has led the development of many Google and DoubleClick products. Most recently, Scott has been leading the development of the DoubleClick Ad Exchange – a unique product that facilitates transactions between ad networks and sophisticated publishers inventory. Additionally, Scott has represented Google in multiple industry forums and committees.
Prior to joining Google, Scott was a management consultant at Integral, Inc. providing strategy analysis to multiple fortune 500 companies on Product Development Processes and Customer Satisfaction leverage. Scott also holds a BS in Economics from MIT.