Sponsor Breakout Session – Second Set

Session title: Yield Management in Action: maximising the value of every impression

In the past, premium publishers have had to use multiple platforms and demand sources to best optimise their display yield. We'll be walking you through the most up to date technologies and strategies to support holistic yield management. Topics to be discussed include dynamic competition (or allocation), reporting, and how to best maximise revenue from every ad impression.

Session Title: Across Media and Device: Monetizing advertising inventory in display, video and mobile Adserving, Ad Networks, Ad Exchanges, Supply Side Platforms.  

Publishers used to be able to focus primarily on site content and growing their user-base.  Now they need to obtain a Ph.D in the advertising landscape, and that's just to understand display; video and mobile each come with their own set of challenges and industry players.  We could easily spend 45 minutes alone on any one corner of one of these landscapes.  Instead, we'll try to give some unique insights based on what we've seen: common characteristics top-performing publishers share, optimal ad size selection and placement, ad prioritization, questions to ask your partners, typical pitfalls and more.

Speaker

Rick Abell, VP Publisher Delivery, Exponential

Session Title: Transforming 'blind CTR' Display campaigns into real-time market surveys with audience insights

For premium display advertising to grow and attract new brand ad spend from other media (such as TV), reaching a desired audience by audience targeting is not enough (although necessary). Display needs to offer something unique - a 'killer application' - brand advertisers cannot obtain from other channels. Join us in examining how premium publishers can transform their online campaigns from 'blind CTR sales' into real-time market surveys, allowing for analyses (for instance) of audience composition of heavy clickers versus non-clickers, of various audience segments' engagement with copy ‘A’ versus copy ‘B’, and so on. Discover the difference between selling advertising space, and selling intelligent advertising.

Session Title: The Web Publisher’s Data-Driven Future

Most web publishers are grappling with how to make the most of an increasingly data-driven media market. New technology introduces opportunity and risk. New regulatory pressure changes the dialogue between websites and their users. 

And, new market dynamics challenge traditional sales and product strategies.

Spill Games
Spil Games is one of the world’s leading online gaming sites, serving over 170M visitors each month. In many respects, with such a broad base of deeply engaged users, their audience is their inventory. Join Jeroen Swiers, head of ad operations at Spil Games, and Krux’s Brian Buizer as they lead a discussion on the realities of supporting an audience-aware, data-driven media business. Areas of focus will include:

- Exploring best practice approaches for protecting and managing audience assets

- Responding to the EU E-Privacy Directive and its impact on business operations

- Driving new revenue through audience-aware ad product and packaging strategy

Speakers

Jeroen Swiers, Spil Games
Brian Buizer, Krux

Session Title: Ad Quality: The Elephant in the Room

In each of the two breakout sessions, staff from Rubicon Project will provide a “deep dive” of REVV's Brand Protection Suite, the industry's leading ad quality and channel management feature set.  Come hear more about what happens behind the scenes to gain a better understanding of how you can make more money through all of the indirect sales channels available in the market, safely.  We will walk through the proactive and reactive ad quality monitoring systems that have been developed to protect your brand, mitigate channel conflict, and minimise the risk of rate card erosion.

Speaker

Jay Stevens