Sponsor Breakout Doubleclick – What Not To Do In Yield Management: Best and Worst Practices for the Ad Exchange
October 12, 2010—5:15 pm
About the Sponsor
DoubleClick is a provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers.
About the Session
Today it’s more important than ever to have a keen understanding of how, exactly, your ad inventory is presented to advertisers and agencies for potential purchase. In this session, DoubleClick will walk through best practices and specific examples for booking line items in ways that can dramatically impact what advertisers are willing to pay. The session will equip participants with practical knowledge for getting the most out of their yield management strategy — and for managing remnant without getting yelled at by the boss.