Sponsor Breakout 2: AdMeld – The Future of Programmatic Buying and Selling

Sponsor Speaking Session

The role of the ad operations professional is changing, and the tools that help publishers generate the type of margins that modern media organisations have to achieve are constantly evolving. The past few years in the media/advertising industry have been marked by significant technology innovation and disruption, three letter acronyms, and ecosystem charts. 2011 marks the year of the media evolution and in order for that to happen, those at the forefront of ad operations need to become leaders. Now more than ever, publishers and agencies are aligned to work together, and the market is moving in favor of publishers. Ad operations is no longer about just trafficking ads and pulling avails, but also about making smart revenue decisions for the publishing organisation. This breakout will cover cross media industry trends, how data management and programmatic buying and selling will continue to evolve, and the latest achievements in Real-Time-Bidding, and Private Ad Exchanges.

About the Session

Title: The Future of Programmatic Buying and Selling: What Publishers Need to Know Today to Take Advantage of the Technology that is Evolving Online Display Advertising

In the last few years, technological innovation has swept through the media industry, leaving no sector or business model intact. The world of online display advertising is no exception. Programmatic trading and Real Time Bidding (RTB) have transformed the way brands target consumers and the way publishers sell their inventory. 2011 marks the year of the media evolution and in order for that to happen, ad operation gurus need to fully understand what these technologies can do for their publishing organisations today, as well as tomorrow. Now more than ever, publishers and agencies are aligned to work together, and the market is moving in favor of publishers. Ad operations is no longer about just trafficking ads and pulling avails, but also about making smarter revenue decisions for the publishing organisation. In this breakout, Tom Jenen, will discuss operational leadership and demonstrate some of the industry most cutting edge platform and analysis tools. This deep dive will cover the latest achievements Private Ad Exchanges, Data Management, and Real-Time-Bidding.

About the Speaker

Tom Jenen, Commercial Director, EMEA

AdMeld

Tom Jenen heads business development and operations for Admeld throughout Europe and the Middle East. Tom joined Admeld in 2008 after over fifteen years leading global marketing efforts for Media Mind (formerly Eyeblaster), Phorm, Falk eSolutions and Opus360/Freeagent.com, and his pre-Internet career as Creative Director with marketing communications and direct marketing agencies. Tom lives in London and holds an MBA from Columbia Business School.