RUBY Sponsor Session: Open X – Ad Serving Transformed: A New Foundation for Revenue

About the Sponsor

OpenX is the world’s leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. OpenX products are used by more than 200,000 websites in more than 100 countries and execute more than 350 billion ad transactions each month. www.openx.org

About the Session

Tim Cadogan, CEO, OpenX reviews the top challenges facing publishers today, and how the old approach to managing advertising is inadequate in today’s dynamic market. He’ll identify why the industry needs a more flexible and intelligent approach to managing ad revenue that supports publisher innovation.  He’ll explain how a next generation ad server should redefine how to classify, package, and sell ad inventory so publishers can grow revenue in an increasingly competitive marketplace.

About the Speaker

Tim Cadogan is the Chief Executive Officer of OpenX. From 2003-2008 Tim was at Yahoo!, most recently as Senior Vice President of Global Advertising Marketplaces overseeing the primary advertising product lines at the company, including Display, Search and Video. Previously at Yahoo!, Tim was Vice President of Search where he was responsible for both the consumer search and paid search businesses. Prior to Yahoo!, Tim was Vice President of Search at Overture (formerly GoTo.com). Prior to Overture, he was a consultant at The Boston Consulting Group and McKinsey & Company. Tim earned his B.S. from The London School of Economics, his M.Phil from Oxford University and his MBA from Stanford University.