RTB Takes Center Stage

December 07, 2011—7:00 pm

 

RTB Takes Center Stage
As we talk about the potential of mobile RTB, something more interesting is taking shape. RTB in mobile is already showing impressive results (and exceeding expectations). It is driving substantial eCPM premiums, especially when tied to targetable parameters like location; is showing well-above-market month-over month growth in volumes and revenue; and is poised for greater growth as DSPs scale and non-DSPs jump into the fray. Victor Milligan, CMO of Nexage, will discuss how RTB value is converting extraordinary potential to extraordinary results.

Victor MilliganVictor Milligan 
Chief Marketing Officer, Nexage
Victor Milligan joins Nexage from Martin Dawes Analytics (MDA) where he served as Chief Strategy Officer and Chief Marketing Officer and led strategy, marketing, partner development, product management, and business development. Victor successfully repositioned MDA into the high-growth analytic market, driving growth in the communications and media markets, leading entry in the Utility/Smart Grid market, and winning the first global OEM agreement. Prior to MDA, Victor was a Senior Managing Partner at Gartner Consulting, leading their global industries practice.