Roadmap: In App Rich Media

Roadmap - In App Rich Media

Through the launch of BloombergBusinessWeek+, BloombergTV+, and multiple rich media campaigns on our consumer app, we've run engaging, interactive units that delight advertisers. However, the process has been anything but simple. We'll discuss challenges to be prepared for as you navigate rich media in app including:

- Proprietary SDKs

- Offline Ad Serving

- Video in Low Bandwidth Environments

- Third Party Ad Serving Discrepancies

Maria Breza

Global Head of Web and Mobile Ad Operations

Bloomberg, L.P.

Maria Breza joined Bloomberg, L.P. in 2009 and is currently the head of digital revenue operations. Maria oversees inventory, pricing, media planning, and ad trafficking for the mobile and web business teams. She is also responsible for the business development effort on Bloomberg.com and BusinessWeek.com.

In her previous role as director of digital marketing at BusinessWeek, Maria was responsible for developing and executing BusinessWeek Digital’s overall marketing strategy with the objective of growing traffic, increasing user engagement and optimizing performance of partnerships and site promotions.

Previously, Maria held numerous roles in ad operations at BusinessWeek Digital, culminating in the Director of Ad Operations role overseeing ad trafficking and inventory.

Maria is a graduate of St. Olaf College.