Revenue Without an Ad Server

Nearly every media company chief revenue officer will spend the first half of 2013 muttering the words native advertising over and over. While implementing native advertising programs (or content marketing) may prove daunting, startup investor and adviser Todd Sawicki – who also appears on Bravo’s LOLwork as the former CRO of Cheezburger – argues that this is the first step in toward the future of digital advertising. And for the first time in 10 years, revenue operations and product design professionals have a serious opportunity to influence what happens next in digital media’s evolution.