Revenue at the Speed of User Adoption

One no longer sells advertising on a website: those days are over. As more people use whatever device is in their hands at that moment to interact online, the focus must shift to buying and selling audience no matter how you reach them. Despite how quickly we innovate as an industry, users are already onto the next great device or web phenomenon. Tom Bowman, VP Strategy & Operations Global Ad Sales for BBC Worldwide will examine how to keep pace with this disruptive rate of change – and prepare for even faster shifts.