The Retargeting Opportunity

About the Session

The Retargeting Opportunity

Retargeting or remarketing – that is, targeting ads to consumers after they have left an advertiser’s website – is a budding digital marketing technique in Brazil. Marcos Cabrera, Director of Media at Ogilvy & Mather São Paulo, will discuss the history and uses of the tool and detail strategies proven highly effective.

About the Speakers

Marcos Cabrera
Digital Media Director
Ogilvy & Mather São Paulo
@MarcosCabrera

Marcos Cabrera has served as Digital Media Director for Ogilvy & Mather São Paulo since 2009. Prior to that he was CEO and cofounder of performance media agency X% from 2008 - 2009. He also boasts experience working at MídiaClick, MediaContacts (HAVAS Group) and AgênciaClick. Marcos was the first professional to be certified as a “Google Analytics Authorized Consultant” in Latin America, and was elected by Meio & Mensagem and The Talent Business as one of the most promising talents of the Internet.