Programmatic Priorities

Publishers may feel they have a better grasp on their programmatic operations than ever before, but new issues – and opportunities – are constantly emerging. In this fireside chat, Triad Retail Media’s Leigh-Anne Pederson and She Knows’ Phil Bohn will discuss the biggest challenges looming over publisher programmatic programs today: hurdles and inefficiencies with private marketplaces; the up- and downsides of managing multiple SSPs, training and certification for both sales and ops;division of inventory and letting channels compete; and much more.