Platinum Sponsor Session: Rubicon -Programmatic Trading: Enhancing Channel Management

About the Sponsor Session

The Rubicon Project, the world leader in Yield Optimization technology, launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry.  Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized more than 1,200,000,000,000 (one point two trillion) ad transactions for more than 350 of the largest properties on the Internet and processed 500 billion RTB transactions in Q4 2010.  REVV helps premium Web publishers like NBC Universal, Time Inc., Gannett and CareerBuilder make more money by optimizing their ad space, eliminate unnecessary ad operations costs and protect their brands.  The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace.  More than 600 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 550 million unique users.  Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, GE/NBC Universal’s Peacock Equity Fund and News Corporation.

The Display ecosystem has evolved into a largely fragmented and complex landscape for Publishers today. Knowing when, how and to whom to sell an impression to maximise revenue is becoming increasingly difficult. This presentation will look at key trends in the marketplace, and ultimately identify the operational tools and controls that Publishers need to equip themselves with in order to maximise the value of their data, and how to best capture budgets through Real-time bidding and Private Marketplaces.

About the Session

Title: Programmatic Trading: Enhancing Channel Management

The Display ecosystem has evolved into a largely fragmented and complex landscape for Publishers today. Knowing when, how and to whom to sell an impression to maximise revenue is becoming increasingly difficult. This presentation will look at key trends in the marketplace, and ultimately identify the operational tools and controls that Publishers need to equip themselves with in order to maximise the value of their data, and how to best capture budgets through Real-time bidding and Private Marketplaces.

About the Speaker

Jay Stevens, Vice-President and General Manager, International

– The Rubicon Project

Twitter Handle: @jayrstevens and @rubiconproject

Charged with overseeing the international expansion efforts for the Rubicon Project, Jay brings more than ten years of interactive marketing and international business experience to his position.  Before joining Rubicon in May of 2009, Jay served as the SVP of Audience at MySpace.  He was the social network’s first hire outside of the US and oversaw operations for 12 of their European territories during the first two years of his tenure with the company.

Prior to joining MySpace in February of 2006, Jay served as the director of International for Silverpop, the leading email marketing software and services provider and greenfielded their business into the UK.  He previously was a member of the founding team and served as the director of marketing for Radical Communication, where he drove the company’s day to day marketing operations.   Jay began his career in interactive media in 1998 directing the digital marketing practice for AlexanderOgilvy Public Relations, managing the DoubleClick and RelevantKnowlege accounts for the leading technology marketing communications firm.  

Jay has most been recognized by the Evening Standard as one of the 1000 most influential Londoners, by Revolution Magazine as the 5th most influential person in digital media in the UK and by Advertising Age as one of the top 20 interactive marketers of the year in the United States.  He has also served as a press aide to former President Jimmy Carter and holds a B.A. in History from Emory University