Performance Display & User-Centric Buying

Data driven buying of all types are continuing to scale and move up funnel. Come join Jaysen Gillespie, Director of Business Intelligence & Analytics he discusses Criteo’s user-centric approach to buying across the world’s largest platforms and publishers. He’ll dig into how sophisticated buyers are leveraging first-party shopping data from e-commerce advertisers, and layering on prediction and recommendation to drive sales for clients — adding real value publishers can capitalize on. Challenge your assumptions and learn how publishers are testing to uncover new pockets of spend.