Opportunities in an Inefficient Marketplace

Digital media veteran and Technorati Executive Chairman Richard Jalichandra offers a holistic look at the development of digital advertising, including:

• The technical holes and inefficiencies in the relationship between DSPs/demand and supply/SSP/exchanges;
• Opportunities created in the inherent inefficiencies of media today, particularly with respect to optimization of remnant and RTB;
• Finding the right balance between programmatic and direct sold media (also trends & where equilibrium may lie);
• Employing native and custom to increase the value of media; and
• The rising demand for cross-screen solutions