The New Normal: Publishers’ Programmatic Reinvention

Instead of diving head-first into the programmatic morass, Hearst plotted the best way to incorporate programmatic efficiencies while realizing the great value of its first-party audience data. Vice President and CRO Kristine Welker discusses Hearst’s unique approach to data and programmatic selling, how that has changed the way the media giants works with buyers and partners, and how its revenue strategy is evolving.