MoPub Breakout: How to Get the Most from Real-Time Bidding for Mobile

While real-time bidding has been highly touted in online advertising, is it actually effective on mobile? What types of publishers are seeing results with RTB? With examples from real-world publishers and practical best practices from thousands of apps, this session will offer real insights from publishers on MoPub Marketplace, the largest real-time bidding exchange in mobile. From how to integrate RTB into your direct selling or network strategy to trends in eCPMs across the ecosystem, this session provides tangible evidence of how to make the most from RTB for you.