Monetizing Mobile Content with Advertising

December 07, 2011—7:00 pm

Session Sponsored by

 

About the Session

 

Mobile devices are offering the perfect advertising experience opportunity: one-to-one message, interactivity and connectivity. For 3 years now we have been gathering experience in delivering engaging message to the mobile audience. This keynote aims to share our knowledge by showing some use cases and highlighing the challenges of operating, measuring and optimizing display ads in the mobile ecosystem. Among other topics: rich media for mobile, cross platform targeting and yield management for mobile ads.

 

About the Speakers


Sandrine CardiSandrine Cardi

International Mobile Business Development Manager,

Smart AdServer

 

Sandrine Cardi has over 9 years of mobile marketing and mobile advertising experience. Before joining the company, she was involved in the application market focusing on m-commerce projects in Europe. Sandrine was part of the EMEA Trade Marketing team in charge of setting up a new mobile advertising offer at Microsoft Advertising in London. Prior to this, she was Sales Manager for ScreenTonic in Paris and was responsible for marketing a large range of mobile products to large companies in France. Sandrine is a graduate of ISEG business school.

 

 

 

Romain JobRomain Job 

Business Development Manager Germany & Central and Eastern Europe

Smart AdServer

 

Romain Job came to Smart AdServer in April, 2007 as a Sales Engineer for France. Romain Job has been developing the German and Central and Eastern Europe markets since 2008. He assumed official responsibility for the region in January, 2009. Romain Job was formerly a Sales Engineer at AT Internet (XiTi). He also co-founded WindSpectra, a windmill technologies consulting company. Romain took a degree from the École Centrale de Nantes and from the IAE in Nantes.