Mobile: The Tracking You Are Used To, Just Better

Showing the effectiveness of mobile advertising has been somewhat stymied by the lack of effective tracking tools, leading many to question whether mobile tracking is merely a fantasy. Oh, no it isn’t – over the last several months, mobile tracking and metrics have been an intense area of investigation for Paul Gelb, Vice President and Founder of the mobile practice at Razorfish. In this session, he’ll share finding from his hunt for long-term viable solutions that respect consumer privacy, offer online-comparable reach and frequency metrics, and show the value of upper-level brand advertising on mobile devices.