Mobile Ad Ops – Myth Busters

There are a lot of misconceptions out there in the mobile ecosystem. One of the biggest being that mobile is the same as pc web and can be treated as such from an ad ops perspective. Another is that mobile is completely different then pc web and needs to be looked at separately. In reality, mobile fits into the middle somewhere. Yes, there are many factors that are unique to a mobile experience, however, we need to be using what we learned from digital advertising on the web to help guide us through the challenges the ad operations teams are currently facing. Sabrina will share her learnings from working side by side with members of the IAB Mobile Marketing Center of Excellence on topics such as the hype around HTML5, bandwidth concerns, and location being to mobile what the cookie is for display.