Member Session – Yield Management: Why we do what we do

About the Session

All publishers want the maximum effective CPM and revenue for every impression for every user to the site and to do so requires strategies for RTB, data, ad networks and sales channel management. This session will share the results TMG has seen over the past 2 years in yield management.

About the Speaker

Martin Van der Meij

Yield Manager, De Telegraph

Twitter Handle: @martinvdmeij