Member Session: Privacy, Consumer Protection for Global Ad Ops
March 08, 2011—2:00 pm
About the Session
As the people closest to the data, Operations must understand the significance of pending regulation regarding consumer privacy not only in the United States but globally. This session will talk about what to expect in 2011 and beyond in terms of regulation, how to build a multi-national data protection policy and a “worst-case scenario” reaction plan.
About the Speaker
Paul Geller
EVP, Information Products
GrooveShark
Paul Geller is the Executive Vice President for Information Products at Grooveshark.com. He has written, produced, and performed on many indie and major distributed releases. In a vertical that is only just now gaining momentum as an alternative to piracy, Paul leads a team of developers in creating data-driven monetization models for the music industry. At Grooveshark.com squeezing pennies out of ad serving is just one of the challenges that the on-demand music streaming site meets and defeats everyday.