Member Session: How Can Publishers Drive Data Value?

About the Session:

Data - we all hear that data is ' the new black gold' of the online world, but what exactly is data? How do you find it? What do you do with it? and most importantly how do you monetise it? 

Publishers are in an enviable position when it comes to this new online currency - having both data and the supply of inventory. 

This session looks at how Future has looked to develop its data offering and how they have wrapped data into their selling process. In this session we will also look at a case study of trading data with a fellow publisher.

About the Speaker:

 Rob Brett 
 Head of Data Trading and Performance Revenue
 Future Publishing

A consummate digital professional, Rob became Head of Data Trading and Revenue Performance in 2011.

Rob leads a team that work to ensure that Future delivers both value and revenue using third-party demand for display, video and mobile for Future’s 80 websites, - spanning all territories. 

Rob and his team engage in emerging technologies, platforms and insight to optimise both advertising performance and publisher revenues.

Prior to joining Future, Rob worked at 24/7 Real Media, Ask Jeeves, AltaVista, Yahoo and Excite.