Member Session: Ad Ops Everywhere?

TV, VOD, TVEverywhere, iPad, IPTV, iPhone. As the number of places consumers can access content grows so will the need for ad operations to keep up with all of these platforms. This session will talk about managing across multiple platforms and talk specifically about the challenges around video content and helping make sure traditional television dollars flow online.

About the Session Leader: Joey Trotz

Joey Trotz is the Senior Director, Strategic Advertising & Digital Tech in the Strategic Audience Solutions division at Turner Broadcasting System, Inc. Mr. Trotz works on the policies, strategies and vision where technology and monetization intersect. He provides guidance to clients across Turner, including CNN.com, NBA.com, TBS.com, PGATour.com, Cartoonnetwork.com and others. He also serves as co-chair of the Interactive Advertising Bureau’s Digital Video Committee, supporting the development of the VAST and VPAID standards over the past year. 

Previously at Turner, Mr. Trotz held roles managing enterprise-wide digital advertising technology and product development. He has also directed product development for interactive television and emerging platforms for the company’s Web sites and cable networks. Mr. Trotz began his career at Turner in executive leadership roles in event coverage, program management and advertising operations for SI.com, the Web site of Sports Illustrated magazine.