Keynote Presentation – Publishing in a Post Web World

About the Session

Topic: Publishing in a Post Web World

With the proliferation of mobile and tablet devices, the predicted rise of connected TVs and the mainstream adoption of Facebook and Twitter, how will changing technology affect brand advertisers and publishers?

Paul Lomax, CTO at Dennis Interactive, talks from the unique perspective of a technologist with media sales experience. Leading the online product development in a publishing business, he shares the challenges, opportunities and threats we face as we potentially move into a post-web world.

Are paywalls the solution or can advertising still pay? Does user experience design help or hinder advertising? Has the death of the CPM been called too early? Are we destined for death by direct marketing, or is brand advertising still to come of age online? With technology becoming ubiquitous and pervasive, what happens when everything is online? How will business models adapt? And how can ad-operations play a central role?

About the Speaker

Paul Lomax

Chief Technical Officer, Dennis Publishing

Twitter Handle: @PaulLomax

Paul Lomax is the Chief Technology Officer at Dennis – the UK’s leading independent magazine and digital publisher – where he heads up digital product development. Paul has been a digital media professional for nearly 14 years and has been responsible for the launch of well over 100 major websites.

Paul last year led the launch of www.carbuyer.co.uk, a new pure-play brand and Dennis’s first user-centric designed website, built with ‘lean’production methods in just months, and more recently the launch of www.cloudpro.co.uk. Paul joined Dennis in 2009, having spent the previous year dividing his time between his London home and Manchester-based GMG Regional Media, publishers of the Manchester Evening News at the time. At GMG as Head of New Media he was responsible for digital product development, ad operations and media sales.

His previous stint in magazines was six years at IPC Media in digital publishing and technology roles, where he scaled up the digital development team from five to over 40 staff, and led the launch of over 50 websites includingmarieclaire.co.uk and nowmagazine.co.uk. His experience also extends agency-side, most recently as a director of  e-commerce and creative agency Pod where he led user-experience and  technology for sites such Virgin Holidays and Jigsaw. Paul also ran his own Manchester-based agency in the late 90s, before moving to London ten years ago.