Keynote Presentation: From Broadcast to Personal Interaction

In his keynote, Jonathan MacDonald, marketing guru and thought leader, will explore the changing times from broadcast media methodology to personal interactions in an ultra-connected society. In this, he will also examine the revenue potentials and the positioning opportunities to maximise success in the current climate and coming years.

• How did we arrive in the new world of communications, what impact has this had and what lessons can be learned?
• What is the future likely to hold for brands, agencies, technologies and citizens?
• What are the new rules of engagement in an ultra-connected society?
• What does advertising look like in the future?
• Where are the greatest revenue potential opportunities?

Jonathan MacDonald, MD of JMA & Co-Founder of this fluid world

Jonathan MacDonald is the MD of the global agency Jonathan MacDonald Associates (JMA). For over a decade, JMA services (innovation workshops, thought leadership seminars and strategic project management) have been implemented into over 100 companies.
For Ogilvy, JMA consults the Chairman and CEO, creating the Global Mobile Strategy along with running workshops for BP, Unilever and Kodak along with new media strategy for American Express, Motorola, IBM, Vodafone and Nestle. Other clients include Mobixell, AdMarvel, Alcatel Lucent, QuickTV and Mixcloud.
Prior to taking Ogilvy as a client, Jonathan was part of the original team behind Blyk, the world’s first purely ad-funded Mobile Network. He shaped the overall business strategy in the sales, operations, analytics and creative departments.
Jonathan has also been the Commercial Director of Ministry of Sound, the CEO of a Sky TV Channel and Chairman of the Music Industries Association. He is also the founder of a communications movement called EverySingleOneOfUs (www.everysingleoneofus.com), which seeks to unite a wide cross-section of mobile operators, advertising agencies, big-name brands and members of the public; to educate the industry and encourage discussions about emerging business models and to facilitate a step change in communications.
Company: www.jma.co.uk
Blog: www.jonathanmacdonald.com