Keynote: Making the Media Technology Stack Work for Everyone

About the Keynote

Making the Media Technology Stack Work for Everyone

Increasingly, the media business is a business of managing multiple technologies across inventory, data, strategy, and business rules – across multiple touchpoints. That’s an arrangement that adds both incredible efficiency to the ecosystem – and, ironically, that also instills confusion and “taxes” between media buyers and sellers. This talk gets to what can principals on both sides of the equation can do, to make sure both publishers and advertisers truly make the most of available technology opportunity.

About the Speaker

JT Batson
MediaOcean
@JTBatson

JT Batson helps shape Mediaocean’s product and platform agenda, and provides strategic counsel to the wider community of publishers, agencies, and technologies that empower their interactions by partnering with Mediaocean. He comes to Mediaocean from his role as President, DDS Digital. Prior to joining DDS, JT was EVP at the Rubicon Project where he managed revenue and global development, leading Rubicon’s business expansion across five countries. Before joining the Rubicon Project, JT worked for the Mozilla Corporation, where he led international and retention marketing efforts for Firefox. JT has a degree in political science from Stanford University.