IAB Australia Update

About the Speaker:

Paul Fisher

CEO

IAB Australia

Paul Fisher is the CEO of the IAB Australia. Appointed in July 2008, Paul immediately began an open dialogue with senior executives in publishers, agencies and industry bodies to discuss their key issues, challenges and opportunities with regard to the adoption of internet advertising in Australia.

As well as dealing with the challenge of creating a world's best practice online audience measurement system, Paul works to develop IAB Australia as a key resource for case studies, creative, and other valuable and relevant industry research to assist clients, agencies and industry bodies to understand the benefits of internet advertising and increase their use of this dynamic media platform to effectively reach constantly evolving and fragmenting audiences.